[ Journal ]
The Tavascan shoot was built on a single rule: one car, one neighbourhood that matches it, and nothing in the frame that looked older than the car itself.
Autohaus Fischer sent a Cupra Tavascan and one question: where does a car like this belong? Everything else was ours to decide. We chose the "Kernbergviertel" in Jena for its modern lines and quiet luxury, matched every angle to the architecture, and agreed that nothing ordinary would enter the frame.
A residential street sounds like an easy backdrop. On the day it works like a mirror. Glass, steel and clean concrete echo the shapes of the car, so the only thing that stands out from frame to frame is the Tavascan itself.
